Feature Highlights

Accurate User Tracking

Tracking users in mobile is hard. Motally's patent-pending technology accurately tracks users across the broadest range of carrier and device combinations.

Carrier Identification

Identifying a carrier in mobile requires more than just a reverse IP address lookup. Motally can handle the mobile nuances such as identifying the underlying carrier when users access a mobile site through Blackberry Enterprise Server or Google Transcoder.

Location information

One of the biggest eye-openers for many publishers is the heavy international usage of their site.

Internal Search

Does your site have a mobile search engine? Motally tracks the query terms of internal searches.

Search Term 1 Term 2 Users Visits Queries
business search pizza colorado springs 100 125 157
business search Chinese food oberlin ohio 89 95 110
business search tacos Los Angeles, CA 74 90 103
business search bars San Francisco, CA 57 87 99
business search movies Detroit, MI 43 47 50

A vs. B Testing

Motally tracking IDs allow publishers to track actions, events, and conditions independent of pageviews. Tracking IDs are a great way to perform A vs B testing.

Tracking ID Pageviews % PV Unique Users Visits % Visits Avg. Time Bounce %
home_page_a 19313 30.56% 17165 17165 57.13% 00:16 65.7%
home_page_b 25402 40.20% 6486 6486 21.59% 00:44 31.4%
home_page_c 18476 29.24% 6395 6395 21.28% 00:30 11.7%

Funnel Analysis

Funnel Analysis provides insights into user-behavior and page navigation and can help identify drop-off points in flows.

Page Pageviews Unique Users Visits Avg Time
/ 188 144 144 00:16

Top Previous Pages

Page Pageviews PV %
None - Entrance 150 79.8
/ 11 5.9
/add.php 3 1.6
/search/ 3 1.6
/directory.php?category_id=24 2 1.1
/directory.php?category_id=1 2 1.1
/directory.php?category_id=6 2 1.1
/directory.php?category_id=16 2 1.1
/directory.php?category_id=19 2 1.1
/directory.php?category_id=20 1 0.5

Top Next Pages

Page Pageviews PV %
None - Exit 80 42.6
/ 11 5.9
/directory.php?category_id=24 8 4.3
/directory.php?category_id=15 7 3.7
/search/ 4 2.1
/directory.php?category_id=6 4 2.1
/directory.php?category_id=17 4 2.1
/directory.php?category_id=22 3 1.6
/directory.php?category_id=1 3 1.6
/directory.php?category_id=3 2 1.1

Easy Installation

Installation is as easy as cutting and pasting a few lines of code. Simply add our tracking mechanism to your site and you're off and running.

  • No hardware installs necessary
  • No separate applications to install
  • Completely hosted reporting

More Features

  • Web-based, dynamic reports
  • Sortable metrics
  • Role-based permissions
  • Support for multiple domains
  • Emailed Reports
  • Exporting
  • Unique-Users
  • Visits
  • Pageviews
  • Referrers
  • Referral Keywords
  • Carrier Gateways
  • Countries
  • Mobile Devices
  • Average Pages per Visit
  • Average Time per Visit
  • Events/Actions
  • Ad Campaigns

Current Reports

  • Dashboard
  • Daily Summary
  • Top Pages
  • Event / Action Tracking
  • Referrers
  • Keywords
  • Internal Search Terms
  • Page Navigation
  • Countries
  • Carriers
  • Devices

Get Started Tracking!

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