Feature Highlights
Accurate User Tracking
Tracking users in mobile is hard. Motally's patent-pending technology accurately tracks users across the broadest range of carrier and device combinations.
Carrier Identification
Identifying a carrier in mobile requires more than just a reverse IP address lookup. Motally can handle the mobile nuances such as identifying the underlying carrier when users access a mobile site through Blackberry Enterprise Server or Google Transcoder.
Location information
One of the biggest eye-openers for many publishers is the heavy international usage of their site.
Internal Search
Does your site have a mobile search engine? Motally tracks the query terms of internal searches.
| Search | Term 1 | Term 2 | Users | Visits | Queries |
|---|---|---|---|---|---|
| business search | pizza | colorado springs | 100 | 125 | 157 |
| business search | Chinese food | oberlin ohio | 89 | 95 | 110 |
| business search | tacos | Los Angeles, CA | 74 | 90 | 103 |
| business search | bars | San Francisco, CA | 57 | 87 | 99 |
| business search | movies | Detroit, MI | 43 | 47 | 50 |
A vs. B Testing
Motally tracking IDs allow publishers to track actions, events, and conditions independent of pageviews. Tracking IDs are a great way to perform A vs B testing.
| Tracking ID | Pageviews | % PV | Unique Users | Visits | % Visits | Avg. Time | Bounce % |
|---|---|---|---|---|---|---|---|
| home_page_a | 19313 | 30.56% | 17165 | 17165 | 57.13% | 00:16 | 65.7% |
| home_page_b | 25402 | 40.20% | 6486 | 6486 | 21.59% | 00:44 | 31.4% |
| home_page_c | 18476 | 29.24% | 6395 | 6395 | 21.28% | 00:30 | 11.7% |
Funnel Analysis
Funnel Analysis provides insights into user-behavior and page navigation and can help identify drop-off points in flows.
| Page | Pageviews | Unique Users | Visits | Avg Time |
|---|---|---|---|---|
| / | 188 | 144 | 144 | 00:16 |
Top Previous Pages
| Page | Pageviews | PV % |
|---|---|---|
| None - Entrance | 150 | 79.8 |
| / | 11 | 5.9 |
| /add.php | 3 | 1.6 |
| /search/ | 3 | 1.6 |
| /directory.php?category_id=24 | 2 | 1.1 |
| /directory.php?category_id=1 | 2 | 1.1 |
| /directory.php?category_id=6 | 2 | 1.1 |
| /directory.php?category_id=16 | 2 | 1.1 |
| /directory.php?category_id=19 | 2 | 1.1 |
| /directory.php?category_id=20 | 1 | 0.5 |
Top Next Pages
| Page | Pageviews | PV % |
|---|---|---|
| None - Exit | 80 | 42.6 |
| / | 11 | 5.9 |
| /directory.php?category_id=24 | 8 | 4.3 |
| /directory.php?category_id=15 | 7 | 3.7 |
| /search/ | 4 | 2.1 |
| /directory.php?category_id=6 | 4 | 2.1 |
| /directory.php?category_id=17 | 4 | 2.1 |
| /directory.php?category_id=22 | 3 | 1.6 |
| /directory.php?category_id=1 | 3 | 1.6 |
| /directory.php?category_id=3 | 2 | 1.1 |
Easy Installation
Installation is as easy as cutting and pasting a few lines of code. Simply add our tracking mechanism to your site and you're off and running.
- No hardware installs necessary
- No separate applications to install
- Completely hosted reporting
More Features
- Web-based, dynamic reports
- Sortable metrics
- Role-based permissions
- Support for multiple domains
- Emailed Reports
- Exporting
- Unique-Users
- Visits
- Pageviews
- Referrers
- Referral Keywords
- Carrier Gateways
- Countries
- Mobile Devices
- Average Pages per Visit
- Average Time per Visit
- Events/Actions
- Ad Campaigns
Current Reports
- Dashboard
- Daily Summary
- Top Pages
- Event / Action Tracking
- Referrers
- Keywords
- Internal Search Terms
- Page Navigation
- Countries
- Carriers
- Devices
